Welcome. We're happy you're here.

Service isn’t what we talk about. It’s how we work.

Our Commitment to You:
A Service First Approach

You matter here.

Service is at the heart of everything we do, and we want you to feel that from our first interaction all the way through. We call this our Service First approach, and our commitment is the same every step of the way: you feel heard, seen, and valued. Your needs come first. And whether we work together or not, you’ll walk away feeling like it mattered.

We believe in human-centered responses that build relationship. We lead with gratitude. We show up with intention. And in a world increasingly driven by automation and AI, we made a decision to stay personal, stay present, and stay genuinely curious about the people across the table from us.

We promise to be human first.

You’re not going to hear us lead with corporate jargon or a sales script. We don’t speak in acronyms. We speak in questions, real ones, about how you’re doing as a human, what your organization actually needs right now, and how we can grow things together, whether that’s leadership, systems, culture, or navigating change. We care about the metrics too, but we start with the people behind them. Always.

We believe in people. Real relationships, real conversations, real service. That’s why we do this work. Whether you’re looking to inspire your organization with a keynote, strengthen your team through training, or find a coaching partner to help you build something better, our intention is always the same: to show up fully for whoever is in the room.

We're excited to start building something real, together.

Meet Us

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Meet Josie Ann Lee

Believer in People, Champion of Service

My love of service started dusting shelves at my family’s store, Hickory Market. That’s where I learned the person on the other side of the counter is never just a transaction. Systems build the structure, but it’s the relationships that build the community.

After earning my B.A. in Psychology from the University of Michigan, I moved to Chicago and trained at The Second City, where Yes, And taught me one of the most important lessons of my life.

I’ve spent the last eighteen years building businesses, coaching founders through launch, training nonprofit boards, and speaking to teams ready for something different. I’ve had the privilege of founding and running Balance Massage Therapy along the way, leading teams through change and designing systems with humans at the heart of every one of them. Good systems always make good service possible, and everything is service. My parents instilled in me the importance of running a business with heart and integrity, and my mom taught me that with enough curiosity and belief, anything can be figured out.

I believe everyone is someone’s Most Important Person in the world, and that when we treat each other like that, it changes every conversation and relationship we have. I’m the author of The SuperPower of Service: A Human-Centered Approach to Creating Organizational Magic. My joy is helping leaders build teams and systems that put humans at the heart of what they do. Where the mission doesn’t just live on paper. Where people feel valued. Where people have real agency in their work.

To learn more about my superpower, check out the chapter “Figure It Out" from my book, The Superpower of Service.

I look forward to connecting with you to learn your story and find how we can be of service to your team and organization.

Josie's Full Bio
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Meet Mike Rollet

Chief of Service & MIP Concierge

Before he was helping me build Josie Ann Lee, he spent twelve years serving as the “King of Awesome” at Balance Massage Therapy. As one of the founding members of our leadership team, he helped shape our service voice and put our systems into practice, not just on paper.

Mike was essential in making sure we were living our mission, not just talking about it. He has always been an eye and an ear for the team, the person who’d pause us before we rushed into something new and ask whether we were doing it the right way and for the right reasons.

He shows up the same way every time: he’ll remember your coffee order, the project you’ve been buried in, or the thing you mentioned once in passing, before he remembers your job title. He welcomes the new intern with the same warmth as the CEO. People don’t just feel served by Mike; they feel seen.

There’s no one I trust more to help me build relationships, share the power of service, and help organizations live it instead of just talk about it. I’m excited to have him serve as my Chief of Service, the person who makes sure every question gets answered, every need gets met, and you walk away knowing you were treated like the most important person in the room.

To read more about Mike’s superpower, check out the chapter “Pack of Smokes” from my book, The SuperPower of Service.

Mike's Full Bio

Where to Start

Be Inspired

Think big about where you want to go. We’ll work with your vision, your needs, and your timeline to figure out what the next right step looks like together.

Be Curious

Look around. See what resonates. There’s no right order and no pressure, just explore what feels most relevant to where you are right now.

Ask Questions

Want to know more about a topic, a process, or whether something might be a fit? Contact us. Let us know if you prefer a phone call or an email and we’ll get back to you.

Get the Book

Ready to go deeper? The SuperPower of Service is where it all started. Grab a copy and see what’s possible when service becomes the foundation for everything.

We’re looking forward to connecting with you.

Every great conversation starts somewhere. Reach out and let us know what you’re working on, what you’re building, or what feels stuck. We’ll take it from there.

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